Our efficient workflows and transparent management systems keep production smooth, so you don’t have to chase updates or worry about bottlenecks. Our ready-to-go 2D and 3D artists deliver stunning results without delays. Brady finished atop the 100-person leaderboard with 399.1 points, taking home the $1 million prize. Your Fanatics experience doesn’t stop at state lines. By submitting this application I agree to the Terms & Conditions
In April 2017, Fanatics bought sportswear and merchandise manufacturer and MLB uniform provider Majestic Athletic from VF Corporation in an effort to add to the company’s growing vertical manufacturing capabilities. They initially started with a brick-and-mortar store in Orange Park Mall in 1995, focusing on local team merchandise, particularly Jacksonville Jaguars apparel. Since 2024, Fanatics is the exclusive ice hockey jersey supplier for all teams in the NHL. For instance, the NFL passing competition from last year will be a field goal kick this year. In addition, NHL players Jack Hughes, Quinn Hughes and Brock Nelson, who also won gold at the 2026 Winter Olympics, and Hockey Hall of Famer Henrik Lundqvist and Washington Capitals captain Alex Ovechkin, the NHL’s all-time goals leader, will be some of the hockey players in attendance throughout the weekend.
Gold-medal winning defenseman Megan Keller of the United States women’s Olympic hockey team will also be in the competition. The top 10 finishers from the 2025 Fanatics Games are expected to compete once again, including Tom Brady, the inaugural winner, last year’s runner-up, UFC fighter Justin Gaethje, and reigning “fan champion” Matt Dennish. Fanatics has announced the return of Fanatics Games at Fanatics Fest 2026, bringing back its high-stakes, cross-sport competition where everyday fans go head-to-head with some of the biggest names in sports for a $1 million grand prize when the world’s #1 sports fan festival returns to the Javits Center in New York City from July 16–19, 2026. A perfect performance delivers the maximum score of 15 points.
The 2025 event of shooting a puck into a dryer proved a challenge for many. Last year, Dennish was one of several fans who more than held their own against the biggest athletes in the world, several of whom have been invited back to compete this year. There also will be other prizes, awarded to the top fan, if none finish in the top three, as well as to the top female competitor. There were more than 10 times the number of applicants this year than last. Tom Brady was the inaugural winner, with Justin Gaethje of the Ultimate Fighting Championship finishing second and fan Matt Dennish taking home the third-place prize.
Betting & Gaming Leadership Team
Smooth engine integration of models, textures, and assets. From in-game assets to promotional illustrations, we capture your game’s style, from realistic to cartoony. From small objects to key items, we design assets that enhance your game world. We blend architecture, textures, and optimization to craft photorealistic or stylized worlds, ready for any game engine. Our team of skilled artists brings creativity and precision to every project, shaping some of the industry’s most renowned AAA titles
The Kicker
In May 2021, Rubin co-founded the digital collectibles company Candy Digital with Mike Novogratz and Gary Vaynerchuk. In March 2021, Fanatics secured a $320 million funding round, followed by another $325 million in August 2021 that brought the company’s valuation to $18 billion as of September 2021. In August 2020, the company secured $350 million Series E funding raising Fanatics’ valuation to $6.2 billion.
Fanatics Events
The deal cut the long-term partnership between FIFA and Panini, which had been the licensee for over five decades. The company also debuted its patch program for the first time, which takes patches from players’ jerseys that were worn in their first regular-season game and inserts them into one-of-one-numbered, autographed card. The division has agreements with major professional leagues such as the NFL, NBA, MLB, NHL, MLS, Formula One, and the Australian Football League, as well as numerous collegiate programs. In addition to its website, the company operates more than 80 offices, manufacturing facilities, and fulfillment centers worldwide, including international distribution centers across Europe, Asia, and Australia. The Fanatics Commerce division, led by CEO Andrew Low Ah Kee, who joined Fanatics in September 2023, designs and manufactures licensed fan apparel, jerseys, headwear, and related merchandise.
Striking Challenge
Dive in with new Player Pages and Stats experiences that incorporate EDGE Advanced Stats; "How to Watch" to help navigate your tune-in choices; Live Activities/Live Updates to set-and-forget for as many teams as you want, plus a whole lot more. Second prize is a 2025 Ferrari, and third place receives Fanatics Games a Lionel Messi Patch autograph (worth $250,000). Fans were able to apply via video submission as well as at qualifiers held at Dick’s Sporting Goods around the country. Each person’s six-best scores among the eight events were counted, with the winner getting $1 million cash, second place getting a Ferrari 812 GTS, and third a LeBron James graded rookie card (worth around $250,000).
Streamlined Production and Asset Management
Nike Inc. would eventually take over as MLB’s official on-field uniform partner, with Fanatics using the existing facilities acquired during the Majestic acquisition to make Nike MLB uniforms. In early 2016, the company acquired UK-based internet retailer Kitbag to accelerate focus on international expansion and global soccer. Mack helped Fanatics move from a domestic e-commerce business to a mobile-first, direct-to-consumer brand with its own manufacturing capabilities.
With over 20 years of experience, we make sure your players are as captivated as you are. Imagine game assets that not only captivate players but also drive impressive day-one sales. We are a team of 40+ creative professionals – game artists, 3D graphic designers, 2D artists, and experienced art supervisors, ready to elevate your project. Fanatics Markets, a prediction-market platform developed in partnership with Crypto.com, was launched in December 2025 and made available in 24 states.
Michael Rubin’s company is trying to become a one-stop shop for anything a sports fan might want to buy, from jerseys and trading cards to wagers and tickets. The winner will receive $1 million, with other prizes including a Ferrari and a LeBron James trading card valued at $250,000. Clips will appear on Fanatics social media accounts and will likely get aggregated by other sports profiles thereafter, but there is no tie-up with a major streamer. Michael Rubin‘s company on Tuesday announced the launch of Fanatics Games. Working with the Fanatic team to create art assets for our game has been awesome.
Fanatics Events co-hosts WWE World, an interactive fan experience, which was most recently held at the Las Vegas Convention Center as part of WrestleMania 41 in April 2025. The platform allows users to trade on the outcome of real-world events, including sports results, political decisions, economics indicators, and cultural events. In December 2025, Fanatics Betting & Gaming partnered with OpenBet, a betting technology provider, to implement geolocation, fraud prevention, anti-money laundering (AML), and responsible gaming tools on its sportsbook platform. The division launched a standalone online casino service, Fanatics Casino, in May 2025.
Early putts are worth 2 points each, longer putts are worth 3 points each, and a flawless round can produce a perfect score of 15 points. Test your accuracy across five increasingly challenging hockey shots. A perfect pitching performance results in the maximum 15-point score. The challenge concludes with a bonus Money Ball shot worth 5 points. More recently, the company has been folding as many Fanatics verticals on top of each other as possible—utilizing the company’s relationships with athletes and influencers to further promote the web of Fanatics product and IP.
- "And for us, the focus on that was this is a sporting event that people should want to watch. This is something that’s exciting, and it’s something that, honestly, it’s like a golf tournament. You’re not able to be at all 18 holes at once, so it become a much better TV or streaming experience."
- Early putts are worth 2 points each, longer putts are worth 3 points each, and a flawless round can produce a perfect score of 15 points.
- For instance, the NFL passing competition from last year will be a field goal kick this year.
- Working with the Fanatic team to create art assets for our game has been awesome.
In 2026, the competition returns bigger, faster, and more competitive than ever with streamlined scoring, enhanced gameplay, and a production experience built for both in-venue excitement and global livestream audiences. Designed to celebrate competition, culture, and fandom, Fanatics Games once again brings together a total group of 50 professional athletes, celebrities, creators, and 50 everyday fans in a scored competition that blends athletic performance with an arena-level spectacle. Knock down shots from around the arc and chase the perfect score. Fanatics is combining its sportsbook, casino and prediction markets into one app, Fanatics Betting and Gaming CEO Matt King exclusively tells Axios. Fanatics has launched a unified mobile app that combines its sportsbook, online casino, and prediction-market products in a bid to become a broader super app for sports fans.
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